Who would benefit from the Influence programs?

Senior Decision-Makers and Negotiation Practitioners

Influence people more effectively, more of the time. Secure better negotiation outcomes.

Sales, Marketing, Communication and HR Professionals

Obtain higher customer conversions. Close more deals. Move people towards your ideas.

Managers, Coaches & Financial Experts

Boost your authority. Grow your brand. Persuade people more effectively.

Choose Your Preferred Option

Cialdini institute lunch & learn
  • 4 x 1 hour sessions

  • Learn the 7 principles of persuasion

  • Understand the basics, with real examples

  • Led by Martin, your coach

  • For small groups

  • £597 per session

  • Self-paced online learning

  • 100+ short instructional videos with Dr Cialdini

  • Real-life business examples

  • 12 x in-depth teaching sessions

  • 12 x live collaboration sessions

  • 365 day course access

  • 10 hours of time investment

  • Final exam

  • Official certificate signed by Dr Cialdini

  • For individuals and teams

  • Investment £1,950

  • As ”Online Practitioner” package, plus;

  • 8x in-person or virtual facilitated sessions

  • Work on 4 x company influence challenges

  • Includes 1 practical exercise session

  • Led by Martin, your coach

  • Learn by doing

  • For small in-company groups

  • Contact me for pricing

Cialdini institute online ethiclal influence practitioner plus ongoing coaching
Martin John

Who is Dr Robert Cialdini?

You may have come across Dr Cialdini (“the godfather of Influence") from his best-selling books, Influence: The Psychology of Persuasion and Pre-Suasion.

He’s the leading authority on ethical, scientifically-proven persuasion techniques, trusted by the likes of Google, Coca Cola and Microsoft, as well as Warren Buffett, Tim Ferriss and Tobias Lutke.



Discover What You’ve Been Missing

These courses contain exclusive information on crucially important activators and amplifiers of influence; hidden gems that will boost your success.

The moments of power - recognise when others are most receptive to your message

Practical solutions to the most common persuasion mistakes

Courses rated 4.6 /5 by 22,185 reviewers